Put your media relations and marketing skills to work for one of American’s premier national parks. Gain experience in working with a growing nonprofit organization and the National Park Service. Apply your project management and analysis skills in this paid internship opportunity.

Position Title:  Marketing and Communications Intern
Dates of Internship:  Flexible; Spring-Fall 2013
Hours:  Flexible; 250 to 300 minimum; general hours are 9:00 a.m. to 5:00 p.m., Monday through Friday
Location:  Hagerstown, MD

Duties:  The position involves working with the Director of Communications & Business Operations in helping to market the Trust's award-winning Canal Quarters Program as well as assisting on other marketing matters as needed.

General Marketing and Communications

• Develop a calendar and plan for targeted media pitches and draft content
• Analyze Canal Quarters guest demographics and make marketing recommendations
• Develop elevator speeches, case statements, fact sheets, and talking points for programs
• Update and expand list of media contacts
• Promote Trust events via third party calendars, both in print and online

Web Communications

• Identify and pursue prime real estate for Trust links on third party websites
• Collaborate in the development, implementation, and analysis of Google Campaigns/AdWords
• Review website and make suggested edits for ongoing search engine optimization
• Assist in laying the groundwork for the content, design, and marketing of a Plan Your Visit site
• Make Canal Towns brochures and Park map available as PDFs online

Print Communications

• Write copy for blogs, newsletters, and press pitches
• Distribute and track organizational brochure and program rack cards
• Assist in the design of program rack cards and other print collateral

Social Media

• Develop Facebook Ad campaign language and timeline
• Post photos of events online and encourage participants to tag and share
• Draft an arsenal of social media pushes for all programs and post
• Analyze results of social media pushes and make recommendations

Skills Required: Attention to detail, strong written and oral communication skills, a commitment to producing high-quality work, and personal integrity. Experience in Adobe InDesign is preferred.

Other Requirements:  Must have completed at least two years of an undergraduate degree in communications, marketing, public relations, or related field. Ability to work in a team environment as well as independently. Must pass a criminal background check. 

Salary/Benefits: $2,500 stipend 

How to Apply: Send cover letter, resume, and references to Jenna Warrenfeltz at jobs@canaltrust.org with the name of the position in the subject line by May 19, 2013.